Make it top dog.
A marketing and branding campaign to increase the following and engagement for Chaat Dog, a food pop-up offering delicious and unique South Asian-inspired hot dogs.
Client
Chaat Dog is a food pop-up offering delicious and unique South Asian-inspired hot dogs.
Challenges
Chaat Dog was facing the challenge of being a new brand, with low social media engagement, no email list, and a small following. The pop-ups were a huge success, but they lacked targeted and unique branding and consistent on-brand social media presence. The founder was looking to solve these challenges and improve their online presence as well as their partnerships.
Solution
Our solution was a focused mashup of design elements, where illustrations from Pakistan and India as well as NYC street culture popped amid bright colors amidst the fun and unique product. We meticulously crafted signage, logo, posters, a brand kit, and merchandise that not only showcased the product but also celebrated the individuality of the founder and his culture. The result? A brand that tells a story and takes the customer on a visual journey that captures the spirit of Chaat Dog’s diverse roots.
We then focused on the marketing strategy, creating consistent schedules, and more engaging content such as video and image collages.
We created a visually engaging and consistent weekly email marketing newsletter to increase customer engagement.
Business Impact
Our efforts bore spicy sausages as the brand design not only resonated with their audience but also attracted new admirers. Visual storytelling through the graphics and videos became a powerful tool, creating an emotional connection between the brand and its consumers. The vibrant, playful, and distinctive South Asian-Chicago identity we crafted for Chaat Dog has made a splash in the competitive food pop-up market.
The results of the social media marketing campaign were impressive. Within two months, Chaat Dog’s social media following increased by a few thousand followers. The founder was able to engage with a broader audience and build stronger relationships with partners and the media, as represented by interviews on TV, a New York Times feature, and new pop-up opportunities that have cemented the reputation and serious appeal of this awesome brand.